B2b Marketplace

Background

Process

Discovery

Ran contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 18-point NPS lift.

B2b Marketplace

Shipping quality design requires collaboration and iteration. I've learned why . The implications matter for teams and organizations.

Conclusion

Whether you're designing your product, this principle matters.